Equis
VIP cultural delegation event production in Mexico City
Overview
The Equis Institute’s Conexiones initiative is designed to deepen connections among Mexican and Mexican-American leaders from diverse industries with their heritage and each other. Over the past three years, Markham has proudly partnered with Equis as the event management firm tasked with bringing these transformative, annual delegation trips to life. Each year, we’ve curated and executed every detail of the experience, from travel logistics and venue management to immersive cultural programming, hosting influential artists, thought leaders, and change makers for a journey rooted in heritage, creativity, and connection.
Trip Overview
Highlights
The Challenge
The Solution
Itinerary
The challenge was to design an immersive experience that not only celebrated cultural roots but also fostered meaningful dialogues about the U.S.-Mexico relationship. Coordinating such a multifaceted event, especially with high-profile participants like Eva Longoria and U.S. Ambassador Ken Salazar, required meticulous planning to ensure both cultural authenticity and logistical precision to create a bespoke experience.
Since 2023, we’ve partnered with Equis to design and execute a series of immersive, high-impact trips to Mexico City for the Conexiones initiative. Each delegation is made up of 20–30 cross-sector creatives—from artists, creators, elected officials, executives to media professionals— brought together, across borders, to explore identity, culture, and connection. We orchestrated experiences that blend cultural authenticity with exclusivity such as: private museum tours, an after party at the world’s top ranked bar, a brunch reception and panel with Vogue México, and visits to iconic sites like Casa Estudio Barragán and the Xochimilco Canals. From agenda curation and luxury accommodations to door-to-door white-glove service, we manage every detail with precision—ensuring each journey is seamless and unforgettable.
The Impact
Conexiones has become a meaningful and eagerly anticipated cultural experience that brings together diverse changemakers to explore identity and heritage. The trips have helped build deep connections and inspired creative collaborations across borders. Now an annual event with a highly sought-after invite, the trips have been featured in Vogue México and across social media platforms.
In 2024, Equis partnered with Latina icon Eva Longoria to host a delegation in Mexico City, a meticulously curated experience that combined cultural authenticity with logistical precision. Highlights included a private reception at Museo Nacional de Antropología with U.S. Ambassador Ken Salazar, a tour of Museo Jumex’s Damien Hirst exhibit, world class culinary experiences, and immersive visits to the Xochimilco Canals and Casa Estudio Barragán, fostering meaningful connections while celebrating cultural heritage.
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