Drawing on our deep familiarity with the city, trusted vendors, and creative concepts, we infused the 2025 Heartland Summit with fresh energy and innovative experiences. Traditionally, the closing dinner brought all attendees together in a single venue, but this year, we reimagined it entirely. To spark deeper connections and richer conversations around shared interests, we introduced 1l distinct salon dinners, each hosted by a Summit thought partner and held at one of nine venues across Bentonville. These intimate gatherings gave attendees the opportunity to engage in meaningful dialogue with peers who shared their passions.

Beyond meals, we revamped the schedule to include two hours of free activation time - an invitation to explore the beauty, creativity, and innovation that define Northwest Arkansas. From bike tours and museum visits to pickleball, poker, yoga, and even helicopter rides, attendees had a chance to connect with the region - and one another - in unexpected, memorable ways.

Finally, with the main programming venue remaining the same each year, we confronted the challenge of transforming a familiar space into something that felt captivating and new. The main stage - where visionary speakers from across the country gather to share bold ideas rooted in the heart of the country - needed to inspire.

Enter a 50-foot LED screen: the team used it as a dynamic canvas to immerse attendees in every panel discussion, infusing each session with vibrant visuals and creative storytelling that brought the content to life.